Tuesday 21 June 2011

Pay As You Go Phones; How They Became So Popular

By Dominic Halverton


When pay as you go phones first started to try and compete with the giant corporate contract phones, it was not much of a competition. They were unattractive and had poor service, but they did develop a niche that grew into to something that did garner the attention of the big companies.

Many consumers can not afford the hefty deposits required to get phone service with a contracted company. Those phones that were termed disposable, had no deposit to make, just by purchasing the phone and service was available right away.

Credit checks, early termination and over time fees were a thing of the past for many consumers. It was always known exactly how much time you had left to use the phone and if more minutes were needed all it took was a trip to the store to buy some.

They opened the doors for many young adults to be able to purchase and maintain phones, people with bad credit now had an option that did not cost an arm and a leg, and things were changing in the industry. Bigger companies had to adjust to the new process.

They did not like losing potential customers so strategies were changed and phone companies began to make concessions in cost in an effort to bring consumers back to their side. To some degree it worked, but the best option was to learn from them and adapt and big companies starting releasing monthly contracts and terms that mirrored the marketing of the minute phone.

Pay as you go phones have changed the cellular phone industry over the past decade, and they continue to become more innovative every year. The margin of difference between contract phones and the non contract ones has all but disappeared.




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