Sunday, 11 November 2012

Successful Marketing Tips For The Mobile Warrior

By Daniel Will


What all have you found out about mobile marketing? Do you already have a plan to take advantage of this new marketing vector? If you answered yes, could you improve your current plan? Are your advertising efforts working for you or against you? Have you implemented your plan correctly? If you cannot provide a satisfactory answer to any of these questions, keep reading.

Always include some kind of discount, coupon, or promotional code when you use mobile marketing. Your audience will pay more attention to your campaign if it is perceived as a way to save money - and you will generate more sales thanks to the coupons.

In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Most people like to interact with quizzes that are sent to their cell phone. Quizzes can help you get feedback about your products or encourage them to look around your site. In addition, the customer will be entertained.

Make sure you know when people are getting your text messages. They shouldn't be sent when they're sleeping or having dinner with their families. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.

When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event's start. If the event happens early in the morning, send out the information the night before. Doing so reminds the clients that there is something interesting going on.

Be relevant. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. Approach things from your customers' perspective and send out messages they would judge as interesting. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.

Recruit friends and family to help you test every ad you send out to ensure it is working properly. If you can, hire a professional to test and improve your campaign.

Put up your business information on social media pages. This helps your business get found. When first starting your business social media networking, stick to the basics and work from there. At the very least, create an online presence for your company on Facebook and Foursquare.

The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. You should operate this way too. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Try everything you can to reach potential customers.

As more and more people purchase mobile devices there will be a tremendous opportunity for mobile marketing. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. If you use these suggestions, you will edge out the rivals and communicate to your customers. Have fun with it and good luck with your efforts!




About the Author:



No comments: