Friday 21 September 2012

Wow there is a new MVNO with T-Mobile

By Blade Hill


The Solavei MVNO will operate on T-Mobile USA's GSM network. Consumers will spend a $49 start-up fee and then $49 monthly for service. They can use their existing unlocked GSM cell phones or obtain an unsubsidized device from Solavei, which will range in price tag from $160 to $500. The very first device will be the HTC 1, however the organization will even sell one from ZTE.

The service is currently in beta mode approximately two thousand users. Yet another 12,000 folks have signed up to join as soon as it officially debuts in the end of September.That participation from clients is the reason why Solavei not the same as other low-cost MVNOs. Since the company relies on customers to join up other clients, Ryan said the company will pay each client $20 for each and every "trio" or three customers that they enroll. Customers get paid if the people they register then register other people.

Former Motricity CEO Ryan Wuerch is getting back in the wireless game with the upcoming launch of New Company, a mobile virtual network operator with an unusual business model that will use its customers to tout its $49 per month unlimited voice, text and data plan to their friends and earn extra cash in the process.

Ryan said that the company plans to concentrate on the 70 million or so pay as you go subscribers at present within the U.S., but he also recognizes opportunity in other areas, including individuals who are coming off postpaid contracts. Furthermore, he is expecting some folks will even split their contract with their current operator when they realize that they are able to potentially earn back the money they lose from splitting their contract by mentioning to their pals.

In accordance with Head of Products Jim Ryan, yet another former Motricity executive and also the previous vp of information at AT&T Mobility (NYSE:T), the basic benefit proposition for the business is the fact that individuals are totally hooked on information, yet data keeps obtaining more costly. "We saw this being an possibility. How should we do this better than a mobile service provider?"Their conclusion was to get rid of some of the costs by not providing mobile phone subsidies, reducing customer care costs by delivering the ability online, and acquiring rid of marketing and advertising costs by having the consumers sell the service to their friends. "We will establish a social marketing community that appreciates individuals engagement," Ryan said.

Solavei is well funded, having just closed on its second round of funding; the company is valued at more than $120 million. It also comes with a high-profile board of advisors including David Limp, vice president of Amazon, John Miller, chief digital officer at News Corp., and Sue Nokes, the former COO of T-Mobile USA.




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